QR Codes

What times we live in. QR codes have gone from being something pretty fiddly that is a nuisance to use to becoming something that we see and need to scan every time we walk into somewhere new (track and trace anyone?)

Now the world is moving towards a new digital age, ushered in faster than we thought due to covid, QR codes are something we’ve all had to get used to.

As it turns out, QR codes are a fantastic way to allow people to view your content quickly. They don’t have to copy a webpage down, type anything out, photograph your card for later etc… All they have to do is to point their camera on their phone at the QR code and click the link that appears. Simple!

QR codes are so great because of their versatility. As mentioned before, we use them to check into locations, we can use them instead of physical menus, have our profiles linked to them or, as I saw the other day, just have a picture of a dog with a moustache linked to a QR code.

When designing my business card, I’ve decided that it was simpler and, in my eyes, more impressive, to have a QR code on the back with a small slogan, instead of trying to cramp everything onto the back of the card. The fact that QR codes work in any colour (provided the background has a high contrast) means that, for a designer, the options are limitless.

Some websites even provide you with different styles of QR codes to choose from. Ones with rounder edges, ones with logos in the middle and more ‘traditionally’ looking ones. There is a great deal of many websites that provide you with QR codes, but InDesign also has an inbuilt feature that you can use to link to your published work.

All you have to do to access the QR maker on InDesign is navigate to the menu then click object. On the submenu, click ‘Generate QR code’. From there, pick what type you want and then insert it into your document. You can choose colours, choose to update your code and many other things from within InDesign.

My favourite thing about InDesign is that if it links to a website, you can update and change the website and providing the URL doesn’t change, the code will always link to the most updated version of the site. A clear advantage over having anything in print.

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