Business Cards

Why do people have business cards? What purpose do they serve and what does that card say about you and your brand? Designing a good business card will take into account many factors. Many times, it’s a person’s first impression of your brand, whether personal or professional and potential customers will hang on to it, coming back to it (hopefully) when they need it.

So not only an eye-catching design but you also want to make sure all the information a person needs to contact you is there too. However, with ever-evolving technology, a QR code can be just as powerful, but audience considerations must be thought of. QR codes probably won’t go down so well if you’re target market is older generations but would go down great if you’re looking to break into a tech market. I’ve written about QR codes in another post so I won’t go too in-depth here, but know they’re great.

I thought long and hard about my card and what I wanted it to say about me.
I looked at different designs on google images and found out what stood out to me and those cards that just seemed to corporate.

I wanted my card to represent my personal brand, something I’m growing throughout uni. Making notes of what I wanted my brand to be like, I kept coming back to the idea of honesty, simplicity and calmness. I want people to have the impression of openness and for it to seem approachable.

Drawing from the inspiration of the cards I had favourited, I started to build. I first built my card in Canva as it’s simple and easy to use for mock-ups. I got a great idea of what I wanted everything to look like and booted up InDesign.

I had chosen a photo from a Magnolia tree I had climbed earlier that day, tweaked it until I was happy with it in photoshop and imported it into my InDesign project. Next, I added a second artboard so I could design the back as well as the front.

Once my background picture was in place, I added a white border to both artboards. This is to create to the illusion of space and calmness. I next added two rectangles, one inside of each other, bought down the opacity a little and added my text to the front.

I toyed around with many different fonts and finally settled on one I liked the look of. I also thought alot about my brand name. I played with acronyms of my middle names, mixed and matched names and a bunch of other stuff, but I thought that simply THOMAS would be great. Not only it enphaises the stripped back nature I want to portray but it’s also my name. Bonus.

On the reverse side of the card, I created a square place holder that I’ll be putting my QR code on when I have it ready. This will allow the potential customer to easily access all the information they need and also allow them to easily contact me.

I felt like I didn’t need much text on the back as the QR code will offer all the information. I get that if they don’t have their phone, they wouldn’t be able to access my details, but without a phone, they wouldn’t be able to call me either and I’d prefer emails or PMs over phone calls as you can be more professional and curate answers better.

here’s the result…

thomas busniess cards

For presentation, I used colour theory to pick the two gradient colours and added a drop shadow to provide a little depth to the cards.

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